Brief
In a housing market characterized by high competition, Nordr needed to stand out from their competitors. Their plan was to build a new brand identity focusing more on customer needs. Veidekke wanted to be the quick and safe choice on the market, as well as being at the forefront of customized sales. They wanted to rewrite the standard for meeting customer needs. And they had an idea: what if customers would be able to walk around and customize the exact apartment they want to buy?
Solution
A team made up of several companies was put together to build a system where 3D configurators can be created dynamically. When complete, Nordr would be able to produce one configurator for every single apartment they are selling. Animech built “The Furnishing Planner”, an application where decorators at Nordr can decide configuration options for every room in an apartment, set sunlight, as well as placing out props and viewpoints. When the choices are made, they can easily create the client configurator by hitting a single button.
Result
Thanks to this dynamic system, Nordr has scaled the possibility of selling apartments faster and more efficiently. Their complete sales process has been digitalized, which means a saving of both time and money. More importantly, they can make their customers more satisfied by being even more efficient and by offering a sales tool that’s unique within real estate. Long before the apartments are built, customers will be able to visualize their customized changes. Nordr is now showing the way into the future of real estate sales.