Volkswagen Sweden contracted Animech to pilot a state-of-the-art 3D virtual reality experience of the new Arteon to enable prospective buyers to custom-configure their car and lose themselves in an immersive experience of its features. They naturally also needed the VR design to link into Volkswagen’s business systems to allow dealers to generate a quote or order based on customer specs. Ultimately, the aim would be to extend the pilot to a standard configurator for visualizing endless variants of the latest Volkswagen models.
Animech deployed its proprietary Aniconfigurator software and 3D expertise to custom-design the fully immersive Volkswagen VR experience. HTC Vive headsets with their interactive controllers and tracking system were used to simulate the sight, sounds feel and handling of a responsive life-sized Arteon, from every angle of the exterior and interior. Animechs’ cutting edge VR solution would then engage customers to configure their dream machine with personalized colors, upholstery and wheel rims and indulge in exclusive extras.
The VR experience offered as standard at dealer showrooms was a world first and made waves for Volkswagen Sweden. For a revered brand and a fastback replete with the latest innovations in safety, comfort, and connectivity, Animech pulled out all the stops to showcase the Arteon, facilitate custom configurations for buyers, and help Volkswagen dealers break the ice with customers by revving up the fun factor of a vehicle purchase.