Real-time 3D product configurator
Let customers explore, configure and understand your products in real time. Aniconfigurator combines photorealistic 3D, product rules and commerce data in one fast, browser-based experience.
Aniconfigurator is Animech’s real-time 3D product configurator for companies that sell customizable or technically complex products. It lets buyers see valid options, understand how choices affect the product, and move from exploration to quote or purchase, all without leaving the browser.
Unlike a simple 3D viewer, Aniconfigurator connects the visual experience to product logic, pricing, and business systems. Every choice can be guided by the same rules your sales and production teams rely on.
More than a 3D viewer
Combine real-time visualization, product logic and a tailored customer journey in one browser-based experience.
Guide customers through compatible sizes, materials, components and accessories. Every selection appears immediately, making complex products easier to understand.
Present materials, finishes and product details in high-quality real-time 3D. Customers can rotate, zoom and inspect the product from every angle before making a decision.
Let customers explore products, compare options and personalize their selections directly in the browser—without plugins or downloads.
Adapt the interface, colors and customer journey to your brand. The configurator becomes a natural part of your digital experience rather than a separate external tool.
Reported customer outcomes
Visual configuration can help customers make more confident choices while supporting stronger sales and fewer avoidable returns.
40 %
Reported increase in online conversion rates.
30 %
Reported increase in average order value.
80 %
Reported reduction in the share of online returns.
How it works
We use your CAD, 3D files, images or existing product assets as the starting point and optimize them for a fast, high-quality browser experience.
We connect the options customers can see with the logic behind your product: compatible components, dimensions, materials, pricing and sales steps.
Integrate the configurator with your website and business systems, then guide each completed configuration to a cart, quote, saved design or sales contact.
From configuration to confidence
Real-time 3D turns complex choices into a visual experience that is easier to understand, explore and buy.
Business value
Customers can see and understand what they will get before they place an order.
Visual guidance replaces confusing menus, specification sheets and manual back-and-forth.
Compatible accessories, options and upgrades become easier for customers to discover.
Product rules guide every choice and prevent combinations that cannot be sold or produced.
A completed configuration can flow directly into a quote, cart or order.
Configuration data reveals which options customers explore, select or abandon.
Integrations
Aniconfigurator connects the visual buying experience with the product data, pricing and business systems that already power your sales process.
Send valid configurations, product selections and pricing directly into the customer’s cart or checkout journey.
Give sales teams access to customer selections and complete configurations for faster, more relevant follow-up.
Connect product rules, item numbers, pricing and order details with the systems used by sales, operations and production.
Use APIs to connect product information, configuration rules, assets and custom data sources in one coordinated experience.
Show us your product, its options and the systems behind it. We’ll help you create an interactive 3D experience that gives customers confidence and moves them smoothly from configuration to quote or purchase.
Customer story
“Online sales have exploded. Our customers design their own greenhouse and equip it in 3D on the computer.”
Frequently asked questions
A quick introduction to how Aniconfigurator handles visualization, product logic, devices and integrations.
A 3D product configurator is an interactive tool that lets customers customize a product and see each valid choice in real time. It can combine visual options with product rules, pricing and a path to quote or purchase.
A viewer lets users rotate or zoom a fixed model. Aniconfigurator also manages selectable options and can connect them to compatibility rules, product data, pricing and downstream sales systems.
Yes. Aniconfigurator is designed for products with many options, dependencies and valid combinations. Rules can guide customers and prevent choices that cannot be sold or produced.
Yes. The experience runs in modern browsers across desktop, tablet and mobile without requiring a plugin or download.
Yes. Aniconfigurator can exchange data with e-commerce, CRM, ERP, PIM and CPQ environments through APIs. The integration is adapted to your systems and sales process.
CAD or existing 3D files are useful, but they are not the only possible starting point. Animech can also assess product images, films and other available material during the initial analysis.
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Animech AB.
We are Animech – leaders in advanced visualization tools that redefine digital commerce. With our expertise, we strive to deliver tailored solutions that enhance sales and customer experience for our partners.
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