Fjällräven's Kånken configurator

Fjällräven's iconic and immensely popular Kånken backpack has been worn by children and adults since 1978. Now possible to customize.

The Configurator

Fjällräven customers can now customize their own unique Kånken backpack and visualize it in real time.

Total Mobility

No need for pants or makeup. Aniconfigurator works seamlessly on all devices and allows your customers to experience your product from the comfort of their own couch, pool, or airplane, or… you get the point. All they have to do is choose their device and discover.

WHAT WE DID

Challenge

Fjällräven wanted a 3D configurator so their customers could customize, visualize and order their own unique Kånken backpack. Animech, who are experts when it comes to configuration and 3D visualization on the web, were of course happy to help. Fjällräven also had the idea that it would be possible to configure the backpack in 100,000 billion unique combinations so that every person in the world could carry a unique Kånken.

Solution

We used our own WebGL-based Aniconfigurator software to customize Fjällräven’s new 3D configurator. The configurator can be accessed directly from the Fjällräven website via a smartphone, tablet or desktop computer without installation. The customer can easily combine the different features of the backpack such as straps, pockets and colors and visualize it in 3D in real time. Throughout the configuration process, the 3D model can be rotated so that the customer can get a clear view of the backpack from all angles. It has a high photo-realistic quality and is optimized for the web.

Outcome

We have pushed the boundaries of how beautiful 3D visualization on the web can be and how photorealistic it can look. This opens up a whole new market and many opportunities for the fashion industry to sell configurable products online. The 3D configurator blends seamlessly into the Fjällräven website. Thanks to the intuitive and user-friendly interface, everyone, regardless of technical experience, can now experiment freely and visualize their own dream backpack. The Kånken can currently be customized in 100,000 billion unique combinations which means that the chance of two people making the exact same configuration is minimal.

“The level of detail in the Kånken 3D representation from Animech is truly outstanding!”

Charlie Enlund EkbergProduct Owner Innovation Fenix Outdoor
THE 3D CONFIGURATOR

Try in your browser

The configurator delivers the full range of functionality across platforms and different device sizes, from browser on tablet, down to mobile.