Case, Industry
VR experience for car sales at Volkswagen
A world-first VR experience for car sales in dealer showrooms. Customers explore every detail of the new Arteon, down to individual buttons and air vent blades.
World firsta VR experience offered as standard in dealer showrooms
HTC Viveheadsets, controllers and tracking simulate a life-sized Arteon, inside and out
Quote or orderlinked to Volkswagen's business systems so dealers can follow up the customer's choices
See it in action
The experience in film
See how customers step into the Arteon with VR.
The challenge
Volkswagen Sweden needed to persuade customers to choose the new flagship saloon, the Arteon, without a test drive. The VR experience also had to link into Volkswagen's business systems so dealers could create a quote or order, with the aim of growing the pilot into a standard configurator for the latest models.
The solution
We used Aniconfigurator and our 3D expertise to build an immersive VR experience. HTC Vive headsets with controllers and tracking simulate the sight, sound and handling of a responsive, life-sized Arteon from every angle, and customers configure colours, upholstery, wheel rims and extras.
The outcome
The VR experience offered as standard in dealer showrooms was a world first and made waves for Volkswagen Sweden. It made it easier for buyers to customise their car and helped sellers break the ice.
“This VR tool creates entirely new opportunities for customers to find their favorite and for our retailers to help them quickly.”Andreas Fällmar, Head of Sales, Volkswagen Sweden
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