Groundbreaking VR tool for Volkswagen

Volkswagen needed a way of persuading customers to go for the new flagship saloon without actually test-driving the real deal.

VR experience

Showing every single part of the interior, down to individual buttons and air vent blades, makes the buyer trust that they are looking at an exact replica of the real car.

Total flexibility

No need for pants or makeup. Aniconfigurator works seamlessly on all devices and allows your customers to experience your product from the comfort of their own couch, pool, or airplane, or… you get the point. All they have to do is choose their device and discover.

WHAT WE DID

Challenge

Volkswagen Sweden contracted Animech to demonstrate a VR experience of the new Arteon. Volkswagen Sweden contracted Animech to pilot a state-of-the-art 3D virtual reality experience of the new Arteon to enable prospective buyers to custom-configure their car and lose themselves in an immersive experience of its features. They naturally also needed the VR design to link into Volkswagen’s business systems to allow dealers to generate a quote or order based on customer specs. Ultimately, the aim would be to extend the pilot to a standard configurator for visualizing endless variants of the latest Volkswagen models.

Solution

Animech deployed its proprietary Aniconfigurator software and 3D expertise to custom-design the fully immersive Volkswagen VR experience. HTC Vive headsets with their interactive controllers and tracking system were used to simulate the sight, sounds feel and handling of a responsive life-sized Arteon, from every angle of the exterior and interior. Animechs’ cutting edge VR solution would then engage customers to configure their dream machine with personalized colors, upholstery and wheel rims and indulge in exclusive extras.

Outcome

The VR experience offered as standard at dealer showrooms was a world first and made waves for Volkswagen Sweden. Animech pulled all the levers to showcase the Arteon – a cabin full of the latest innovations in safety, comfort and connectivity. The application made it easier for buyers to make customized configurations and helped sellers break the ice by highlighting the fun of buying a car.

“This VR tool creates entirely new opportunities for customers to find their favorite and for our retailers to help them quickly.”

Andreas FällmarHead of Sales, Volkswagen Sweden
3D VISUALIZATION

Detailed objects and surroundings

The high attention to detail, even in the scene background, perfects the illusion of actually being at the resellers real life branch.

VR-AREA

Depending on the customer’s opinion, the Volkswagen VR can be experienced sitting, but getting up and going to detail should be encouraged.

VIEWPOINTS

Predefined viewpoints are used to display important features. Fully free movement is available as well.

VR EXPERIENCE

See your car configuration in real-time VR

The configurator delivers the full range of functionality across platforms and different device sizes, from browser on tablet, down to mobile.