Tailored Excellence Online: The Making of Oscar Jacobsson’s 3D Configurator.

Merging cutting-edge technology with tradition to redefine how customers tailor and purchase garments online.

The Development of Oscar Jacobson's Custom Made 3D Configurator

When Oscar Jacobsson, one of Sweden’s most esteemed menswear brands, decided to elevate their brand
with an innovative suit configurator, we at Animech knew it would be a challenge. Creating a
real-time 3D configurator that matches the standards of a brand with such high quality demands not
only technical expertise but also a
deep understanding of fashion, retail, and, above all, the customer experience.

Here is the story of how we approached the project, overcame technical and design challenges, and
built a tool that revolutionizes how customers interact with and purchase tailored garments online.

A Digital Tailor

“Building a tool that not only meets but elevates a brand like Oscar Jacobsson requires precision, passion, and an unwavering commitment to quality. It’s about more than technology-it’s about creating something unforgettable,” said Staffan Hagberg, CMO at Animech.

Oscar Jacobsson had a clear vision: a digital platform that would give their customers the same feeling of tailored perfection as a physical visit to their store. It was not just about choosing colors and materials but about creating a holistic experience where every detail could be
customized. Customers would be able to visualize their suit in real-time, view it from every angle, and feel like they had a hand in its creation.

But the vision also came with challenges. How do you build a solution that combines aesthetics, user-friendliness, and high technical performance? How do you ensure that complex choices like fabric, fit, and details such as buttonholes and lapels are not only easy to use but also correctly
linked to production systems and item numbers? This is where Animech and our proprietary IP, Aniconfigurator, came into play.

WHAT WE DID

The Challenge

Developing a 3D configurator for a premium brand like Oscar Jacobsson involves navigating multiple layers of complexity. From our experience with similar projects, we know the biggest challenges often revolve around:

1. Real-Time Rendering and Consistent Performance
The configurator needed to deliver photorealistic visuals without sacrificing performance across desktops and mobile devices. Using WebGL, we focused on crafting realistic materials, wrinkles, and folds, while optimizing 3D models to ensure fast loading times and a consistently smooth experience.

2. Integration with Existing Systems
Integrating with Centra’s advanced e-commerce system required precise handling of data flows, product configurations, and item number management. Our integration expertise ensured that every customization a customer made was automatically and accurately reflected in the backend.

3. Managing Complex Choices and Logic
Designing a tailored suit involves countless choices—fabric, color, lapels, buttons, fit, and more. Using our Aniconfigurator platform, we built a robust logic system that managed the complexity behind the scenes, guiding customers effortlessly through compatible options while delivering a clean, intuitive UI/UX.

4. Aesthetic and User Experience
Beyond functionality, the configurator needed to embody Oscar Jacobsson’s premium identity. We designed a refined, visually engaging interface that reinforced the brand’s quality and sophistication at every interaction.

The Solution

Using our proprietary platform, Aniconfigurator, we quickly laid the foundation for Oscar Jacobsson’s 3D configurator. Designed for seamless real-time rendering and complex logic management, Aniconfigurator offered the flexibility needed to craft a solution tailored to the brand’s premium standards.

Real-Time Rendering and Material Accuracy

We applied our WebGL and 3D rendering expertise to create a photorealistic experience across all devices. To achieve true realism, we photoscanned all fabric materials, replacing initial digital files with high-fidelity textures that captured every detail.

Seamless Integration with Centra

A custom-built API connected the configurator directly to Centra, linking every customer selection — from fabrics to buttons — to the correct product specifications, streamlining both the customer experience and production workflows.

Smart Logic Management

Aniconfigurator managed the dynamic logic behind thousands of customization options, ensuring compatible choices and guiding customers intuitively through the tailoring process.

A Refined User Experience

Working closely with Oscar Jacobsson’s team, we designed a clean, elegant interface with sophisticated typography and subtle animations — reflecting the brand’s commitment to quality and exclusivity.

The Result

Who said soft materials couldn’t be brought to life digitally? With Custom Made and Oscar Jacobsson’s new 3D configurator, customers enjoy a groundbreaking, real-time preview of their tailored suits — right from their device, whether on mobile or desktop.

The sophisticated configurator offers:

  • A wide range of fabrics, colors, and styling options

  • Customizable fits tailored to exact measurements

  • Real-time visualization through state-of-the-art 3D modeling

  • A premium, immersive experience that redefines digital tailoring

When the configurator launched, the response was immediate and overwhelmingly positive. Both customers and Oscar Jacobsson’s team praised the innovation and quality. The impact was clear.

“The 3D configurator provides a unique opportunity to showcase our Custom Made offering in an engaging and educational way, bringing soft materials to life digitally.”

Ana SusicMarketing & Ecommerce Director - Oscar Jacobson

A New Standard for Digital Tailoring

Increased Customer Interaction

Customers spent, on average, 40% more time on the website compared to before. The interactive experience encouraged them to explore and experiment with different options.

Higher Conversion Rate

The configurator increased sales by 25% within the first three months. Customers who used the configurator were also more likely to complete their purchases, thanks to the confidence provided by the real-time visualizations.

Reduced Returns

By giving customers a clear picture of what their chosen suit would look like, returns decreased by 15%. This is especially important for premium brands, where each return is costly.

More Efficient Production

The seamless integration with Centra streamlined the production process. Each order came in with exact specifications, minimizing the risk of errors.