Case, Lifestyle
3D garment configurator for Oscar Jacobson
Merging cutting-edge technology with tradition, our 3D garment configurator redefines how customers tailor and buy clothes online.
WebGLphotorealistic fabrics, wrinkles and folds that run smoothly on desktop and mobile
Centraintegrated with the e-commerce system, so every choice reaches the backend correctly
Every anglecustomers see their suit in real time and view it from all sides
In action
The project in film
Tradition and technology, brought together online.
The challenge
Oscar Jacobson wanted customers to get the feeling of tailored perfection from a store visit, online. That meant realistic materials that perform on every device, complex choices of fabric, fit and detail tied correctly to item numbers, and a link to the Centra e-commerce system.
The solution
We built the configurator on our own Aniconfigurator, using WebGL for photorealistic materials, wrinkles and folds and optimised 3D models for fast loading. The Centra integration makes sure every customisation lands correctly in the backend, and the logic keeps choices like lapels and buttonholes easy to use.
The outcome
Customers see their suit in real time, view it from every angle and feel they have a hand in its creation. For Oscar Jacobson it is a digital tailor that matches the standards of the brand.
“Building a tool that not only meets but elevates a brand like Oscar Jacobsson requires precision, passion, and an unwavering commitment to quality.”Staffan Hagberg, CMO, Animech
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Got something complicated?
Book a short call with Tino and we will show you what a 3D configurator could look like for your products.
