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In recent years, 3D visualization has become one of the most important methods for creating high-quality digital content. The technology is now widely used in many different industries and brings great benefits to all. Not least to create inspiring product experiences for their customers and for marketing purposes.

What is 3D visualization?

3D visualization is an umbrella term for a multi-step process that also includes 3D modeling and 3D rendering. In simple terms, 3D visualization is the transformation of a 2D image into 3D. Unlike a 2D model, a 3D model can be rotated and viewed from different angles. Therefore, the technology is optimal for product visualization and marketing, among other things, and is used by companies in many different industries. For example, companies want to develop a new product and communicate a clear image of the product to their customers, or their employees, even before the product is manufactured. The purpose of using 3D visualization is to create a clear picture of something. It can be a house, an apartment, a neighborhood, a vehicle, machinery or a greenhouse. 3D visualization provides a completely different experience and perception of what a product will look like compared to showing sketches.

Where is 3D visualization used?

The gaming industry is perhaps the best known example of industries using 3D visualization. The construction and real estate sectors are also two industries that have extensive experience with the technology. Thanks to 3D visualization, for example, a real estate agency can visualize its objects in such a clear way that a customer actually buys a house or an apartment compared to if 3D visualization had not been used. But it is not only in the construction and real estate sector that 3D visualizations can be very useful. The automotive, medical device, film and advertising industries are other examples.

How is 3D visualization used?

3D visualization is used in almost every industry in both product development and marketing. Not least in the business world where it is important to explain product offerings in a clear way. It’s very much about the small window of opportunity that a company has to capture the interest of its consumers before they move on. It is important to be able to satisfy the interest with something that is easy to absorb such as a picture, a movie or real-time 3D. If a customer visited a website showing two A4 sheets of text, very few customers would stay there.
Making CAD drawings for new products is also about 3D visualization where you can see the technical aspects of a product. For example, you can design a handle in 3D before you actually make a mold for it and make sure everything works before you actually manufacture the product.

3D visualization for marketing purposes

A picture is worth a thousand words is a well-known expression that is true. There are many advantages to using 3D visualization. It can be used in the marketing of both existing products but also to promote products not yet manufactured. Today, most large companies create their marketing materials through 3D visualization. It is not only cost-effective and gives a great result, but also a great freedom. Technology solves many problems and limitations. Thanks to 3D visualization, companies can showcase their products in the best possible way, increasing both customer engagement and understanding of the product.

Better product presentation with 3D visualization

Interactive product presentations in 3D

A big part of a salesperson’s job is to take their product and go to their customers to demonstrate the product. The coronavirus pandemic made it difficult for salespeople to travel and visit customers. Hospitals were no longer able to receive visits, leaving medical device salespeople stranded at home and unable to go out and show their products.
However, there was a solution to the problem – getting a digital replica of your product. This allowed salespeople to demonstrate their products virtually during web meetings instead of physically going to their customers. The companies that Animech helped were in a completely different position and were able to continue holding customer meetings and selling their products even during the pandemic. Investing in a digital sales tool is a major benefit for businesses and a quick payback for not having to pay for travel, flights and hotels. There is much to be gained in terms of economy, efficiency and the environment, whether or not there is a pandemic. Why travel the world to sell your products when you can just as easily do it online with great digital sales tools?

Better UX faster

When a customer visits a company’s website to configure a car, for example, it is important that the customer journey is as smooth and engaging as possible. You need to build a tool that is engaging, uplifting and fun for the customer to use. The whole user experience of a sales tool is key to keeping the customer engaged and positive. It not only strengthens the product but also the brand when you care about your customers.

Efficient workflows for sellers and marketers

Thanks to 3D visualization, several meetings per day can be held online, avoiding time-consuming travel. As a salesperson you can create your own pitch based on the sales tool and as a manager it is possible to customize the sales tool so that there is a ready-made pitch. This means that new salespeople can be trained very quickly.

Companies that visualize their products with Animech

Animech’s customers come from a wide variety of industries. Everything from the automotive industry, life sciences, med-tech to companies selling home furnishings, houses and apartments.