Willab Garden came to us looking for an interactive online tool to enable customers to design, visualize, price and order their dream greenhouse/conservatory. The aim was to shorten the sales cycle, optimize the conversion rate and minimise faulty orders through an appealing and user-friendly experience. With hassle-free access to core information, customers could then concentrate fully on the dimensions and style of a customized Willab Garden product. The other requirement was for seamless integration with the company’s existing back-end business systems for managing orders, prices, inventory, content and data.
Animech used its proprietary WebGL-based Aniconfigurator platform to custom-design the Willab Garden 3D Configurator for Greenhouses and Conservatories. This tool can be accessed directly on the Willab Garden website from a smartphone or computer, with no installation needed. The customer selects a standard Willab Garden Greenhouse or Conservatory/Extension type, which instantly appears in the main window in 3D and can then be perfected with a range of options and accessories. Throughout the configuration process, the virtual structure can be spun around in every plane, for a clear view from all angles.
Blending in smoothly as a superior feature on each of the Willab Garden national websites, the 3D Configurator interface is streamlined and intuitive for use by customers with minimal computer skills, allowing them to experiment freely in visualizing their dream design. For Willab Garden, the result is an enviable state-of-the-art tool providing a value-added customer care service, reduced error in specification of custom products and a brand reputation-builder. Behind the scenes, Animechs’ solution integrates seamlessly with the client’s underlying website management and business systems to drive sales.