CRM and quotation
Give sales teams the complete customer configuration instead of a vague request for more information. Send configuration, price and customer selections straight into your quotation workflow.
Visual CPQ for complex products
Configure, price and quote in one visual sales experience
Combine real time 3D, product rules, pricing and sales data in Aniconfigurator. Help customers and sales teams build valid products, understand every choice and move from configuration to quote without the usual back and forth.
Why visual CPQ
CPQ works better when customers can see what they are buying
Traditional CPQ is very good at rules, product structures and pricing. The problem is that customers rarely think in product codes, dependencies and configuration tables.
Animech brings the commercial logic together with real time 3D. Customers can explore the product visually while Aniconfigurator manages the rules, available options and data behind every choice.
CPQ tells you what can be sold.
3D shows you what you are actually buying.
How it works
From first choice to finished quote
- 01
Explore
Rotate and inspect the product before the first choice.
- 02
Configure
Choose components, dimensions, materials and accessories.
- 03
Validate
Product rules only allow combinations that can be sold and produced.
- 04
Price
The offer updates as the configuration changes.
- 05
Quote
Configuration, price and data go straight into quote, CRM, ERP or checkout.
Built for complex products
Complex products without a complex buying experience
Only valid configurations
Product rules guide every choice and prevent incompatible combinations. Customers can explore freely without having to understand the logic behind the product.
Pricing connected to the configuration
Prices can change dynamically based on selections, quantities, options or external pricing data.
See exactly what has been selected
Every choice is reflected in the 3D product immediately. Instead of interpreting article numbers and specification sheets, customers can see the configuration they are about to request, quote or buy.
Data ready for the next step
A finished configuration can contain product selections, article numbers, pricing, BOM data and other information needed further down the sales and order process.
Integrations
The visual layer your existing sales systems are missing
Animech does not need to replace the systems that already run your business. Aniconfigurator can sit on top of your existing product data, pricing and sales infrastructure and turn it into a visual customer experience.
ERP and order management
Transfer valid product selections, item numbers, pricing, quantities and other order data into the systems used by sales, operations and production.
PIM and product data
Connect existing product information, pricing, configuration data and digital assets instead of maintaining another isolated source of product truth.
E-commerce and APIs
Move directly from a valid visual configuration into cart, checkout or another purchase flow, and use APIs to connect the systems and data sources that already support your business.
Visual confirmation
Most CPQ systems make the data clear. We make the product clear too.
Forms and dropdown menus can handle complex product logic. They are less useful when a buyer needs to understand what all those choices actually mean.
Animech connects CPQ logic with high quality real time 3D. When a customer changes a component, material, dimension or accessory, the product updates immediately.
For technically complex or highly configurable products, that difference matters.
One configuration
One configuration. Useful throughout the business.
Product data
- CAD
- 3D assets
- PIM
- Product database
Aniconfigurator
- Real time 3D
- Product rules
- Configuration
- Pricing
- Guidance
Your business systems
- CRM
- ERP
- CPQ
- E-commerce
- Quotation
- Order management
From configuration to production ready data
Visual configuration is only useful commercially if the information can continue through the business. Aniconfigurator can generate and exchange structured configuration data including selections, article numbers, pricing and dynamic BOM information.
The same customer configuration can therefore become the starting point for a quote, an order or downstream production processes rather than disappearing at the end of the visual experience.
Customer story
A buying experience customers actually want to use
“Online sales have exploded. Our customers design their own greenhouse and equip it in 3D on the computer.”
Eric Cardell
Head of Sales, Willab Garden
Part of Aniconfigurator
Visual CPQ is part of Aniconfigurator
Aniconfigurator is Animech’s real time 3D product configurator for customizable and complex products. CPQ extends that experience by connecting visual configuration with commercial rules, pricing and quotation flows.
You get one customer journey from understanding the product to creating a valid commercial configuration.
Explore AniconfiguratorAfter the sale
One configuration that keeps working after the quote
The configuration behind a quote does not have to be forgotten once the order is placed. With Anipart, the same 3D and product data supports spare parts, service and documentation in the aftermarket.
Case
CPQ and 3D in real sales tools
See how quotes, pricing logic and 3D visualization come together for Piab, Hjältevadshus, Elfa and Cytiva.
Make complex products easier to configure and easier to sell
Show us your product, its configuration rules and the systems behind your sales process. We’ll show you how they can come together in one visual configuration and quoting experience.
Latest insights
Explore 3D commerce, product configuration and digital sales
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