Customers see exactly what they get.
Materials, finishes and components in photorealistic real time 3D. Rotate, zoom and inspect on desktop, tablet and mobile, with no plugin or download.
Aniconfigurator by Animech
3D product configurator for complex products
Customers see your product in real time 3D, choose only valid options and send the result straight to quote or cart.
- See itPhotorealistic 3D in any browser.
- Configure itOnly combinations you can build and sell.
- Buy itFrom configuration to quote or cart.
Live demo · Running in your browser
Don't take our word for it. Configure it.
This is a live 3D product configurator, not a video. Rotate the backpack, change a colour and watch every choice render instantly.
Only valid choices, every time.
Your product rules decide which sizes, materials and components can be combined. Customers get guidance instead of menus, and fewer errors reach production.
From configuration to quote or purchase.
A finished configuration flows into a cart, quote or saved design, connected to your webshop, CRM, ERP or PIM. You also see which options buyers explore, pick and drop.
How integrations work ›Drag to rotatePick a colourPress Done when you are happy
Reported customer outcomes
40%
Higher conversion
Reported increase in online conversion rates.
30%
Higher order value
Reported increase in average order value.
80%
Fewer returns
Reported reduction in the share of online returns.
How it works
From product data to an interactive sales experience.
- 01
Your product
We start from your CAD, 3D files, images or existing assets and optimise them for a fast, high-quality browser experience.
- 02
Your rules
We connect what customers see with the logic behind the product: compatible components, dimensions, materials, pricing and sales steps.
- 03
Your systems
We integrate with your website and business systems and guide each configuration to a cart, quote, saved design or sales contact.
Pilot in about four weeks. Licence plus implementation.See how to buy ›
Customer story
What customers achieve with Aniconfigurator
“Online sales have exploded. Our customers design their own greenhouse and equip it in 3D on the computer.”
Eric CardellHead of Sales, Willab Garden
Read the customer story ›
Complex products made easier to buy
Where it's used
Three ways to put it to work.
Visual CPQ
Pricing, rules and quotes in one visual flow.
Explore Visual CPQ ›E-commerce
Let customers configure it, then buy it.
Explore e-commerce ›
Shelving and storage
Configurators for shelving, wardrobes and storage systems.
Explore shelving and storage ›IntegrationsAugmented realityHow it works in detail
Your configured product does not have to stop at the sale. Anipart reuses the same 3D and product data for spare parts, service and documentation. See Anipart for configured products ›
Is it right for you?
Where it fits. And where it does not.
Aniconfigurator fits when…
- The product is complex. Many variants, options and rules, such as shelving, modular systems, industrial equipment or fashion.
- Configuration drives the sale. Customers, partners or sales teams need to configure, price and quote in one flow.
- The product data exists. You have CAD, variants and rules that can be modeled, and someone who owns them.
- It has to work in the browser. Real-time 3D on WebGL, on ordinary laptops and phones, without installing anything.
Look elsewhere when…
- The product is simple. A few colours on an armchair are better served by photos or a basic picker.
- You only need images or film. Then 3D visualization is the faster route. Read how.
- Your need is spare parts, manuals or service. That is what Anipart is for.
- There is no product data and nobody who owns it. A configurator needs both to stay correct.
Not sure? Show us your product and we will tell you honestly whether it fits. Or read how to choose a 3D configurator.
Frequently asked questions
Everything you need to know
A quick introduction to how Aniconfigurator handles visualization, product logic, devices and integrations.
What is a 3D product configurator?
A 3D product configurator is an interactive tool that lets customers customize a product and see each valid choice in real time. It can combine visual options with product rules, pricing and a path to quote or purchase.
How is Aniconfigurator different from a 3D viewer?
A viewer lets users rotate or zoom a fixed model. Aniconfigurator also manages selectable options and can connect them to compatibility rules, product data, pricing and downstream sales systems.
Can it handle complex product rules?
Yes. Aniconfigurator is designed for products with many options, dependencies and valid combinations. Rules can guide customers and prevent choices that cannot be sold or produced.
Does it work on mobile devices?
Yes. The experience runs in modern browsers across desktop, tablet and mobile without requiring a plugin or download.
Can it connect to our existing systems?
Yes. Aniconfigurator can exchange data with e-commerce, CRM, ERP, PIM and CPQ environments through APIs. The integration is adapted to your systems and sales process.
What files do we need to get started?
CAD or existing 3D files are useful, but they are not the only possible starting point. Animech can also assess product images, films and other available material during the initial analysis.
How much does a 3D product configurator cost?
It depends on the number of products and options, the complexity of the product rules and which systems the configurator connects to. We scope every project from your product data and goals. Read what drives the cost of 3D visualization.
Which products is Aniconfigurator built for?
Products with many options and rules: industrial equipment, shelving and storage systems, furniture, outdoor and lifestyle products, fashion and vehicles. See our shelving and storage configurator. Or see how Pahlén lets customers design a pool in 3D.
Talk to us
Ready to make complex products easy to buy?
Show us your product, its options and the systems behind it. We’ll help you create an interactive 3D experience that gives customers confidence and moves them smoothly from configuration to quote or purchase.
Prefer to pick a time? Book a demo directly ›
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